Potash Corp

Agency: GYRO
Director: Matt Ritondaro
Editor: Chris Steward
Post-Production: INVISION MEDIA, INC.

When the city of Joplin, MO, was devastated by an F5-magnitude tornado in May 2011, PotashCorp was there to help with search and rescue efforts. Within 24 hours, Emergency Response Teams (ERT) from PotashCorp’s Weeping Water, Cincinnati and Marseilles facilities joined the Joplin ERT to search for survivors and assist local emergency responders.

In this video, we reflect on the tremendous effort, courage and heart shown by the people of Joplin and PotashCorp ERTs in the face of this disaster.